La solicitud

Dr. Sergio Morral, a renowned plastic surgeon, wanted to launch a premium scar-repair cream for his patients — a product with highly effective ingredients and medical-level performance.

El enfoque

To highlight the formula’s benefits, I created a clean and refined brand identity that conveys trust and effectiveness.

At the heart of the design is a Triple Action Seal, crafted to communicate the cream’s powerful threefold effect.

The logo itself subtly incorporates a reference to this triple action, making it a cohesive and meaningful part of the brand. The seal became a key visual element, reinforcing the product’s unique value and premium positioning.

For the packaging, I opted for a visual language inspired by high-end pharmaceutical products — minimal, clinical, and professional — while still maintaining an elegant and approachable tone. The three key active ingredients were clearly listed on the front to underline the product’s scientific foundation and differentiate it from more generic over-the-counter scar treatments.